Our story

Every piece deserves another chapter.

Dolaabe is an Arab-first platform, promoting fashion sustainability and circular economy. Dolaabe is a mix of resale marketplace and social network where a community comes together to connect, buy, sell and donate to make fashion more inclusive and less wasteful.
The Dolaabe community
01 / Why Dolaabe

Better fashion starts with what already exists.

I’m going to tell you how it all started, One day I was waiting for my sister and 3 years old nephew to go watch a movie but it took them so long to a point it got on my nerves; when they finally came down, I was like “hello sister! It’s not like you’re getting married again! It’s just a cinema!” She said to me in a calm tone “just wait and see” so I did for a few seconds then I see Alma, her daughter wearing a skirt with a jeans underneath I asked her “Alma?? Sho labsi??!(what are you wearing?) she looks at me with her hands on her hips “helou??!!” (Do you like it?) “Dianne wears like this as well!” Long story short, apparently, she watches some vlog on YouTube so she copycats it. Honestly? I wish I had documented her reaction it was as funny as it was eye opening... On our way my sister and I started recalling how when we were at Alma’s age, we didn’t really have a say in what we wore, our mothers dressed up as they wished! Now-a-days not only teenagers but even children have their very own style; and they don’t compromise thanks to social media which is literally brainwashing the new generations and teaching them over consuming... It’s your turn to tell me “Dolaabe-en?
What matters

Built for real wardrobes.

01

Simpler

A clear experience that helps you list pieces and find the right ones quickly.

02

More circular

Every resale extends the life of a good piece and reduces the need to buy new.

03

Community-led

We connect people who value style, value, and more thoughtful consumption.

Our vision
As a social enterprise, Dolaabe works towards solving a universal problem as it aims to protect the environment through supporting sustainability and raising awareness. Our goal is making fashion more inclusive and less wasteful; therefore we're digitizing the donation process, giving access to the community to a wide-range affordable fashion items comprised of second-hand or "never-worn" clothes, also giving them the opportunity of making money as well as saving.
Start today

A better wardrobe starts with one piece.

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